Category Archives: Media

Canada looks to Aussies for brand advice

The WInnipeg Free Press runs a surprising number of articles mentioning Australia. Here’s another one, by Jennifer Ditchburn of The Canadian Press, which ran on March 15, 2014. A link to the whole article is at the end of our selection.

OTTAWA – From those ubiquitous UGG boots to kayaks and cherries, a little green logo featuring a kangaroo has told Australian consumers what’s been made or grown by their country for nearly 30 years.

Now the Canadian government is looking to the Australian Made campaign as a model for a domestic branding exercise here. This year’s federal budget promised a private-sector steering committee would be struck to make recommendations about a formal Made in Canada system.

Continue reading

Bushfires rage on

Fires continue to devastate bushland and homes across much of NSW Australia. In fact, the fires extend as far south as Canberra and beyond, and up to the Gold Coast of Queensland in the north.

Here is an interactive map:

Smoke is very noticeable in many areas and is impacting air quality.

The Sydney Morning Herald is giving free access to all fire related news.


Cliffy as character

Here’s another great item from Michael Madigan, the writer from Brisbane who is frequently featured in the Winnipeg Free Press. A lad from the farm stunned elite runners with his amazing fitness, winning the gruelling 875 km race. A true Aussie yarn worth telling in print, and now on the screen.

BRISBANE — In 1983, a 61-year-old Australian farmer won the Sydney to Melbourne ultra-marathon and the nation fell in love with its own Forrest Gump. Continue reading

Globe on Aussie economy

An interesting article in today’s Globe and Mail, if you are interested in Australian-Canadian economic perspectives. Check it out here.

There are even some cool info graphics showing the dollar comparisons and other economic comparison factors.